11 Top Advertisers Dump Bill O’Reilly Amid Harassment Allegations

Four automakers, BMW, Mercedes-Benz, Hyundai, and Mitsubishi have all pulled their adds from the show along with pharmaceutical maker GlaxoSmithKline, Sanofi Consumer Care, Allstate, and T. Rowe Price, Untuckit, Constant Contact and Ainsworth Pet Nutrition, according to NBC News.

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Published on April 4, 2017 at 3:48 pm by clockwatcher

The speed of sound – by Ryan Ghidoni

“Find out how an abundance of fast talking ads are bad for advertisers, listeners and ultimately your station.”

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Published on November 20, 2016 at 9:30 pm by Voice Over

The ONE question you need to ASK to create an EFFECTIVE ad – by Ryan Ghidoni

Ask and answer this one question to quickly create more compelling radio ads.

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Published on September 28, 2016 at 9:30 pm by Voice Over

How Good Producers Become Great by Ryan Ghidoni

Great production makes people FEEL the message

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Published on September 14, 2016 at 9:17 pm by Voice Over

Gathering Great Client Info: by Ryan Ghidoni

Go from “pest like the rest” to “trusted consultant” by asking the right questions.

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Published on August 24, 2016 at 9:30 pm by Voice Over

Managing Expectations by Ryan Ghidoni

Tell your clients how radio works if you want it to work for them.

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Published on August 17, 2016 at 10:56 pm by Voice Over

Qualify the Client – by Ryan Ghidoni

You’ll get the best spec ads from the creative department when you bet their time on the right clients.

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Published on August 10, 2016 at 11:30 pm by Voice Over

The Origin of All Great Radio Ads – by Ryan Ghidoni

Great radio creative starts with the sales executive.

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Published on August 3, 2016 at 9:22 pm by Voice Over

Why 80 % of Radio Ads FAIL by Ryan Ghidoni

Understand the buying process and you’ll avoid the most common advertising mistakes.

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Published on July 27, 2016 at 9:30 pm by Voice Over

This is why your radio ad isn’t working, by Ryan Ghidoni

“The answer is simple…because it’s bullshit.”

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Published on July 13, 2016 at 9:31 pm by Voice Over