Friday, June 18, 2021
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Audio Active Advertising by Ryan Ghidoni

Fitz of Seattle’s 98.9 The Bull Interviews Ken Burns re PBS’...

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The film chronicles Country music's early days, from Southern APPALACHIA's songs of struggle, heartbreak and faith, to the rollicking Western swing of TEXAS, the CALIFORNIA honky-tonks and NASHVILLE's GRAND OLE OPRY.

11 Top Advertisers Dump Bill O’Reilly Amid Harassment Allegations

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Four automakers, BMW, Mercedes-Benz, Hyundai, and Mitsubishi have all pulled their adds from the show along with pharmaceutical maker GlaxoSmithKline, Sanofi Consumer Care, Allstate, and T. Rowe Price, Untuckit, Constant Contact and Ainsworth Pet Nutrition, according to NBC News.

The speed of sound – by Ryan Ghidoni

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“Find out how an abundance of fast talking ads are bad for advertisers, listeners and ultimately your station.”

The ONE question you need to ASK to create an EFFECTIVE...

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Ask and answer this one question to quickly create more compelling radio ads.

How Good Producers Become Great by Ryan Ghidoni

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Great production makes people FEEL the message

Gathering Great Client Info: by Ryan Ghidoni

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Go from “pest like the rest” to “trusted consultant” by asking the right questions.

Managing Expectations by Ryan Ghidoni

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Tell your clients how radio works if you want it to work for them.

Qualify the Client – by Ryan Ghidoni

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You’ll get the best spec ads from the creative department when you bet their time on the right clients.

The Origin of All Great Radio Ads – by Ryan Ghidoni

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Great radio creative starts with the sales executive.

Why 80 % of Radio Ads FAIL by Ryan Ghidoni

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Understand the buying process and you’ll avoid the most common advertising mistakes.