The speed of sound – by Ryan Ghidoni

“Find out how an abundance of fast talking ads are bad for advertisers, listeners and ultimately your station.”

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Published on November 20, 2016 at 9:30 pm by Voice Over

The ONE question you need to ASK to create an EFFECTIVE ad – by Ryan Ghidoni

Ask and answer this one question to quickly create more compelling radio ads.

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Published on September 28, 2016 at 9:30 pm by Voice Over

How Good Producers Become Great by Ryan Ghidoni

Great production makes people FEEL the message

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Published on September 14, 2016 at 9:17 pm by Voice Over

Gathering Great Client Info: by Ryan Ghidoni

Go from “pest like the rest” to “trusted consultant” by asking the right questions.

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Published on August 24, 2016 at 9:30 pm by Voice Over

Managing Expectations by Ryan Ghidoni

Tell your clients how radio works if you want it to work for them.


Published on August 17, 2016 at 10:56 pm by Voice Over

Qualify the Client – by Ryan Ghidoni

You’ll get the best spec ads from the creative department when you bet their time on the right clients.

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Published on August 10, 2016 at 11:30 pm by Voice Over

The Origin of All Great Radio Ads – by Ryan Ghidoni

Great radio creative starts with the sales executive.

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Published on August 3, 2016 at 9:22 pm by Voice Over

Why 80 % of Radio Ads FAIL by Ryan Ghidoni

Understand the buying process and you’ll avoid the most common advertising mistakes.

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Published on July 27, 2016 at 9:30 pm by Voice Over

This is why your radio ad isn’t working, by Ryan Ghidoni

“The answer is simple…because it’s bullshit.”

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Published on July 13, 2016 at 9:31 pm by Voice Over

These radio ad formats need to DIE – by Ryan Ghidoni

In this first AD SLAP we take a closer look at some tired old ad formats you need to avoid.

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Published on June 15, 2016 at 9:15 pm by Voice Over