Summertime and the living is … strange. Still, despite all the weirdness in the world, the reality of radio ratings marches ever on. That’s why you have the Ratings Experts from RESEARCH DIRECTOR, INC. and our socially distant compadres from XTRENDS to cut through the clutter to expose the raw truth of what NIELSEN has wrought
KJR FM, The Jet moves up to 3rd spot, followed by KUOW in 4th…
Hubbard’s KNUC 98.9 The Bull takes the lead for the first time in the key 25-54 demo.
June produced an amazing 6+ book for Classical KING FM, it’s best performance ever.
While three information stations topped the 6+ book, KISW was the music leader & led in 25-54 and 18-49.
Pandemic shakes up radio listening bigtime, with News/Talk claiming top three age 6+ spots.
Two Hubbard stations top the 6+ chart, and Movin’ 92.5 continues to dominate all the age breakouts.
Movin’ 92.5 continues atop the 6+ chart for February, followed by Warm 106.9 and KZOK.
KRWM rises to #1 with All Xmas music; Movin’ 92.5 is second, followed by News/Talkers KUOW and KIRO 97.3.
Movin’ 92.5 isn’t moving from its dominant #1 in all age groupings.