Audio Active Advertising – Episode 31: The speed of sound – by Ryan Ghidoni.
If an announcer’s on-air delivery was too fast, the PD would meet with them immediately and get them to slow down. It’s unpleasant, frustrating and just too much effort to keep up with someone who is talking too fast. Fast talking like the famous 80’s Fed-Ex man will decrease the announcer’s ability to communicate and connect with the listener. If all the announcers spoke too fast, it would undermine the overall long-term appeal of the station. The listeners would surely tune out.
Then why is this problem allowed to continue un-checked in the ads we create and air?
Join me this week as I give you everything you need to get your commercials back to a pace that benefits the advertisers, the listeners, and your station.
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Ryan Ghidoni is an 18-year veteran of radio advertising and has worked with some of the most creative sales reps, writers, producers and voice talent in the business. Want a more efficient and creative Client Services Department? Email [email protected] today to find out more about the benefits of bringing in a Creative Consultant.