Four automakers, BMW, Mercedes-Benz, Hyundai, and Mitsubishi have all pulled their adds from the show along with pharmaceutical maker GlaxoSmithKline, Sanofi Consumer Care, Allstate, and T. Rowe Price, Untuckit, Constant Contact and Ainsworth Pet Nutrition, according to NBC News.
Research firm Kantar Media told NBC News that “The O’Reilly Factor” made $446 million on advertising from 2014 to 2016. O’Reilly, the most-watched personality in cable news, has denied all claims.
Paul Rittenberg, EVP of Advertising Sales at FOX News, said in a statement obtained by TheWrap on Tuesday, “We value our partners and are working with them to address their current concerns about the O’Reilly Factor. At this time, the ad buys of those clients have been re-expressed into other FNC programs.”
While advertisers back away, viewers are staying put. On Monday night, “Factor” was the most-watched show among all of cable news, averaging 3.7 million total viewers and 645,000 among the ad-friendly demographic of adults age 25-54. O’Reilly was up 24 percent compared to the same day last year and nine percent compared to last Monday.
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