Study: Every $1 Spent on Radio Ads Returns $12 in Purchase Activity
"These findings show that a personal-care brand can use radio to realize impressive sales lift and a powerful return on ad spend."
Washington is First State to Enact Net Neutrality Law, in Clash with FCC
The law bans broadband providers offering service in the state from blocking or throttling legal content, or from offering fast-lane access to companies willing to pay extra.
The Branding of Steve Jones: Matt Cundill’s ‘Sound Off’ Podcast
Steve Jones is the VP of Branding & Content at Newcap Radio. He knows a thing about branding having penned two books including "Brand Like a Rock Star" and "Start You Up"
Achievement Always Starts With You: Paul Kaye
It's easy to blame other people for our shortcomings. When a project doesn't go as planned it's almost instinctive for us to point the finger, "It wasn't my fault." You can complain that you didn't have the resources. You can believe that your less than desirable results were because of other people. Whatever happened, it wasn't your fault!
TUESDAY in Broadcast History .. March 6th
It was March 6th when the first US telecast from an airplane was aired from the skies over New York City…
when NBC-TV aired the musical special “An Evening With Diana Ross” (pictured) ….
when the 100th episode of “The Six Million Dollar Man” aired on ABC-TV…
and when Walter Cronkite signed off the CBS Evening News for the final time, to be replaced by Dan Rather.
Specifics, and many more March 6th milestones INSIDE.
CFWE FM Calgary seeks Morning Man
We're launching our new radio station in Calgary and are looking for a dynamic
broadcaster with a great work ethic to join the CJWE Radio Family as a morning host
MONDAY in Broadcast History .. March 5th
It was a March 5th when Milton Berle was the mystery guest on CBS-TV’s ‘I’ve Got a Secret.’
When Dionne Warwick, Gwen Verdon, Rodney Dangerfield and Alan King headlined the Ed Sullivan Show.
When singer Smokey Robinson appeared in a dramatic role on NBC-TV’s ‘Police Story.’
When US President Jimmy Carter took 42 questions on a radio call-in program moderated by Walter Cronkite.
And when Vancouver radio legend Fred Latremouille (pictured) died at age 69.
Details and ALL the milestones for the date INSIDE.