Audio Active Advertising – Leave Execution to Creative
Here is another example…the first client to use a “Deal or No Deal” parody ad got noticed for being on the edge of a new trend. The 20th client to use a “Deal or No Deal” parody ad looked lame and tired
MONDAY in Broadcast History .. Feb. 22nd
One of the oldest three-letter call signs in the US, radio station WOR went on the air from studios in Newark N.J.
The first presidential address on radio from the White House was delivered by Calvin Coolidge.
Vancouver’s CKLG AM 730 dropped its experiment in talk radio and returned to contemporary hit music.
And Sportscaster Al Michaels was at the mike as the USA scored its ‘Miracle on Ice,’ upsetting the USSR, enroute to Olympic hockey Gold. Bernie Pascall called the game live to Canada.
ALL the milestones for Feb. 22nd INSIDE.
Sirius/XM Fights to Dominate the Dashboard of the Connected Car
With more than 175 channels, SiriusXM has much more variety than typical AM/FM radio but a small fraction of the ads.
SUNDAY in Broadcast History .. Feb. 21st
The fiirst TV soap opera ‘A Woman to Remember’ debuted on the shortlived Dumont network.
the 200th episode of “Perry Mason” (starring New Westminster’s Raymond Burr) aired on CBS TV.
Neil Diamond’s first TV special aired on NBC-TV.
And David Letterman (pictured) returned to his CBS Late Show some five weeks after having emergency quintuple heart bypass surgery,
ALL the milestones for Feb. 21st INSIDE.
Most influential women: Jill Krop
Jill Krop rose through the ranks as reporter, host and news anchor at Global BC, and last April was named its first female news director and station manager
SATURDAY in Broadcast History .. Feb. 20th
It was a Feb. 20th when 8-year-old Ricky Nelson and his older brother David began portraying themselves on ABC Radio’s ‘Adventures of Ozzie & Harriet.’ Until then their roles had been played by actors.
When Vancouver’s CHQM AM 1320 dumped its ‘Lite 1320’ format for ‘Memory Music’ from the 1930s to the ’60s.
When The Platters made their only appearance on Dick Clark’s ‘American Bandstand.’
When the Dave Clark Five and The Supremes headlined CBS-TV’s Ed Sullivan Show.
And when the original host of ABC’s ‘Good Morning America,’ David Hartman (pictured) left the daily program.
ALL the milestones for Feb. 20th INSIDE.
Former CHEK Pres. John Pollard Joins Victoria Harbourcats Baseball Club
JOHN POLLARD has been named MARKETING DIRECTOR for the team.
FRIDAY in Broadcast History .. Feb. 19th
It’s the date the late iconic voice of the Seattle Mariners, Dave Niehaus was born.
Sammy Davis Jr. kissed the biggotted Archie Bunker to great hilarity on CBS-TV’s ‘All in the Family’ (pictured).
Dick Clark staged the first “American Music Awards” on ABC TV.
The Four Tops, Pat Boone and Pearl Bailey headlined ‘The Ed Sullivan Show’ on CBS-TV.
And Calgary was introduced to radio station Q-107 as CKIK-FM changed to Classic Hits.
ALL the milestones for Feb. 19th INSIDE.
CRTC Boss Slams TV Execs as Yacht-Owning Complainers
CRTC chairman Jean-Pierre Blais said he is tired of broadcast executives coming before his committee to tell him the "cupboards are bare," and that they can no longer afford to fund local news without government subsidies.
Movin’ 92.5 Back Atop Seattle PPM’s with Best 6+ Rating Yet
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