Around the same time, Chevrolet offered an after-market radio option for $200, which is about $3,000 today. The antenna was bulky — it took up most of the roof — as did the radio itself, taking away a substantial amount of room for passengers. “The installation of this equipment in the Chevrolet car is so simple we may expect to see many cars similarly equipped in the future,” wrote The Literary Digest in September 1922. By 1926, custom-installed radios were a thing, but only for the well-off.
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