Winnipeg CTRL
Source: Numeris
Demographic: A12+
Area: 9119 (Victoria Ctrl)
Station Format Share % Ctrl Reach FC Reach Trend
CBW Rad 1 13.9 116.5 164.6 -0.4
CJOB Newstalk 10.7 109.5 145.1 n/c
CFQX Country 8.4 105.9 139.0 +0.4
CFWM Bob 7.7 121.3 143.3 +0.8
CHIQ Drive 5.3 77.4 93.6 -0.8
CKY KiSS 5.3 70.3 86.4 +1.3
CKMM Virgin 5.2 121.7 138.1 -0.7
CITI Rock 5.2 68.6 89.2 -0.7
CJKR Power 4.3 72.6 85,1 -0.3
CBW Rad2 4.0 57.1 72.1 n/c
CFRW TSN 3.8 58.4 73.7 -0.4
CHWE Energy 3.5 88.5 98.9 +0.4
CFPG Peggy 3.5 62.8 73.9 +0.1
CFJL Hot 2.0 38.3 48.4 -0.2
TERMS
Universe – Estimated Population of the Central Market Area.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that station
for at least one quarter hour during the week.
Fall 2018
Universe: 734,420
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total
hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that
station for at least one quarter hour during the week
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The
definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census
Agglomeration, Cities, Counties, Census Divisions or Regional Districts
