Victoria Radio Diary Ratings .. Spring 2020

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Victoria CTRL
Source: Numeris
Demographic: A12+
Area: 9119 (Victoria Ctrl)

Station                                              Share %   Trend   Ctrl Reach (000)    FC Reach (000)

CBCVFM       (Radio One)             20.4           +0.4                    81.4                             167.6

CKKQFM      (100.3 The Q)         15.8             0.8                    75.4                             108.7

CFAX             (News/Talk)               12.0           -0.3                    59.3                               71.3

CJZNFM        (The Zone)                  8.5           +1.2                    49.4                               63.1

CIOCFM        (The Ocean)               7.1            -0.8                    52.8                              60.4

CHBEFM      (Virgin Radio)             5.1            -0.4                    40.9                              44.3

CHTTFM       (Jack FM)                     2.1            -0.1                    21.4                              24.9

TERMS
Universe – Estimated Population of the Central Market Area.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.
Spring 2020
Universe: 363,230
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.                                                                                                                             Trend – change in share % from last survey.                                                                                                                                  Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.

Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.

4 COMMENTS

  1. How long till Jack is gone…… Should of gone to a sports radio and hooked up with sportsnet 650

  2. Good question, Gr81. I’m surprised the numbers are still in the basement. Personally I would have gone country. Besides, this is the old cjvi connection, and VI rules the Victoria airwaves from 73 to 81 when they went to rock, which was never really that successful for the Fort Street radio station

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