Source: Numeris
Release: Radio Diary Spring 2020
Demographic: A12+
Area: 9230 (Kelowna Ctrl)
Station Share % Trend Ctrl Reach (000) FC Reach (000)
CBTKFM (Radio One) 19.1 +1.6 42.3 145.6
CKQQFM (Beach Radio) 11.6 -1.5 37.0 40.0
CKLZFM (Power 104) 10.8 n/c 27.5 33.6
CIGVFM* (Country 100.7) 9.0 -0.8 33.0 57.9
CKOOFM (Soft 103.9) 8.6 +0.6 27.9 33.3
CILKF+ (EZ Rock) 6.6 -3.4 30.2 34.9
CKFR (AM 1150) 6.4 +1.2 20.4 22.7
CKKOFM (K 96.3) 6.2 -1.3 20.1 29.5
CHSUFM (Virgin Radio) 6.1 +1.7 39.6 44.1
*Spill Station/Penticton
TERMS
Universe – Estimated Population of the Central Market Area.
Spring 2020
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage oftotal hours tuned to all radio. Trend – change in share% since last survey.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week
