Kelowna Radio Diary Ratings .. Spring 2020

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Source: Numeris
Release: Radio Diary Spring 2020
Demographic: A12+
Area: 9230 (Kelowna Ctrl)

Station                                           Share %   Trend    Ctrl Reach (000)   FC Reach (000)

CBTKFM    (Radio One)           19.1           +1.6              42.3                            145.6

CKQQFM    (Beach Radio)     11.6            -1.5              37.0                             40.0

CKLZFM    (Power 104)          10.8             n/c               27.5                              33.6

CIGVFM*  (Country 100.7)    9.0            -0.8               33.0                              57.9

CKOOFM   (Soft 103.9)           8.6             +0.6              27.9                              33.3

CILKF+      (EZ Rock)                  6.6             -3.4               30.2                              34.9

CKFR          (AM 1150)               6.4            +1.2               20.4                              22.7

CKKOFM   (K 96.3)                    6.2             -1.3               20.1                              29.5

CHSUFM   (Virgin Radio)        6.1            +1.7              39.6                               44.1

*Spill Station/Penticton

TERMS

Universe – Estimated Population of the Central Market Area.
Spring 2020
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage oftotal hours tuned to all radio.                                                                                Trend – change in share% since last survey.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week

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