Source: Numeris
Release: Radio Diary Spring 2020
Demographic: A12+
Area: 9209 (Kamloops Ctrl)
Station Share % Trend Ctrl Reach (000) FC each(000)
CBYKFM (Radio One) 17.2 +0.6 19.4 43.1
CKRVFM (New K97.5) 15.5 -0.1 21.3 24.4
CHNL+ (Radio NL) 15.4 -1.2 20.0 29.6
CJKCFM (New Cntry 103.1) 15.1 +1.5 16.4 21.1
CIFMFM (98.3 Kam Best Rock)13.0 -2.4 17.5 24.7
CKBZFM (B 100) 10.4 +0.3 22.1 33.5
TERMS
Universe – Estimated Population of the Central Market Area. Kamloops 95,580
Spring 2020
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.
