Kamloops Radio Diary Ratings .. Spring 2020

0
588

Source: Numeris
Release: Radio Diary Spring 2020
Demographic: A12+
Area: 9209 (Kamloops Ctrl)

Station                                                Share %      Trend   Ctrl Reach (000)     FC each(000)

CBYKFM    (Radio One)                 17.2                +0.6             19.4                           43.1

CKRVFM    (New K97.5)               15.5               -0.1               21.3                           24.4

CHNL+       (Radio NL)                      15.4               -1.2              20.0                           29.6

CJKCFM  (New Cntry 103.1)     15.1              +1.5               16.4                         21.1

CIFMFM (98.3 Kam Best Rock)13.0              -2.4               17.5                          24.7

CKBZFM     (B 100)                          10.4             +0.3               22.1                          33.5

TERMS
Universe – Estimated Population of the Central Market Area.    Kamloops 95,580
Spring 2020
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.

This site uses Akismet to reduce spam. Learn how your comment data is processed.