Regina Radio Diary Ratings .. Spring 2020

Source: Numeris
Release: Radio Diary Spring 2020
Demographic: A12+
Area: 9230 (Regina Ctrl)

Demographic: A12+ Area: 7069 (Regina Ctrl) Daypart: Monday-Sunday 5am-1am

Station      Format        Share %             Ctrl Reach         F C Reach     Trend

CIZL                Z99                14.8                         65.5                         86.1                -1.3

CKCK               Jack              13.2                         40.7                         62.9                +1.6

CFWF             Wolf               12.3                         37.3                         51.3                   n/c

CHBD       Pure Country    10.6                         31.0                         41.8                 +1.2

CJME            Newstalk          9.4                         34.2                         61.7                  +1.2

CBKR              CBC                  9.4                        28.9                         38.9                 +0.3

CKRM           Country             9.0                        25.2                          69.7                 -1.4

CHMX             My                    5.8                       30.8                          40.9                 -0.2

CBK FM           CBC                 3.4                       13.8                           25.2                 -0.4

CBK                   CBC                3.0                         9.5                            73.7               -0.5

 

TERMS

Universe – Estimated Population of the Central Market Area.
Spring 2020
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre.

The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage oftotal hours tuned to all radio.                                                                                Trend – change in share% since last survey.

Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week

 

 

 

 

Published on May 28, 2020 at 9:51 am by Voice Over

Comments

May 29, 2020 - 8:38 am

Chase

CHBD *Pure Country.


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