Source: Numeris
Release: Radio Diary Spring 2020
Demographic: A12+
Area: 9349 (Prince George Ctrl)
Station Share % Trend Ctrl Reach (000) FC Reach (000)
CBYGFM (CBC Radio 1) 23.6 -0.3 16.1 26.9
CKDVF+ (99.3 The Drive) 21.9 +2.1 16.8 17.5
CIRXFM (94.3 The Goat) 15.3 +2.8 14.7 17.3
CJCIF+ (Country 97 FM) 13.3 -1.7 14.4 15.6
CKKNFM (101.3 The River) 12.2 -2.5 19.0 25.4
TERMS
Universe – Estimated Population of the Central Market Area. P.G. 78,800
Spring 2020
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.
Spring 2020 Continuous Measurement implemented. © 2020 Numeris Numeris Prop
