Saskatoon Radio Ratings.. Spring 2020

Source: Numeris
Survey Period: Radio Diary Survey September 3 – October 28, 2018
Demographic: A12+
Area: 7109 (Saskatoon Ctrl)
Daypart: Monday-Sunday 5am-1am

 

Station        Format          Share %         Ctrl Reach        FC Reach    Trend

CFMC                C-95                  15.8                    100.5                    116.4            +0.4

CKOM            Newstalk              11.7                      47.0                     80.5             -0.3

CJMK               Cool                    10.5                      50.1                      58.3            -1.5

CFWD              Cruz                     9.8                      50.6                       58.4           +0.6

CKBL              The Bull                8.9                      44.8                       58.8           +0.4

CJWW            Country                8.3                       22.5                       62.2            -0.3

CJDJ               Rock 101               7.8                       45.8                       52.2           -0.4

CBKI                Rad 1                     7.5                       26.7                       29.6           -0.7

CBKS                Rad 2                    4.7                       23.4                       28.2          +0.1

 

TERMS
Universe – Estimated Population of the Central Market Area.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a
percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who
tuned to that station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned
to that station for at least one quarter hour during the week.
Universe: 296,020
Fall 2019
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban
centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census
Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts

 

 

 

 

Published on May 28, 2020 at 10:37 am by Voice Over

Comments

May 28, 2020 - 1:22 pm

Darren

ADULTS 25-54

C95 — 20.4
96.3 Cruz FM — 12.5
Rock 102 — 12.2
The Bull — 10.6
650 CKOM — 9.5
98 Cool — 9.2
CBC Radio One — 5.3
CBC Radio 2 — 4.7
600 CJWW — 3.0


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