Source: Numeris
Release: Radio Diary Spring 2020
Demographic: A12+
Area: 9080 (Chilliwack Ctrl)
Station Share % Trend Ctrl Reach (000) FC Reach (000)
CHWKFM (89.5 The Drive) 14.5 +3.3 17.2 19.2
CKSRF+ (Star 98.3) 13.3 -2.5 20.7 29.1
CKKSFM (KiSS Radio) 4.1 +0.4 11.1 192.9
TERMS
Universe – Estimated Population of the Central Market Area.
Universe: 109,390
Spring 2020
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.
