Chilliwack Radio Diary Ratings .. Spring 2020

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275

Source: Numeris
Release: Radio Diary Spring 2020
Demographic: A12+
Area: 9080 (Chilliwack Ctrl)

Station                                        Share %    Trend   Ctrl Reach (000)     FC Reach (000)
CHWKFM  (89.5 The Drive)  14.5          +3.3              17.2                               19.2

CKSRF+     (Star 98.3)               13.3            -2.5               20.7                              29.1

CKKSFM    (KiSS Radio)             4.1           +0.4                11.1                            192.9

TERMS
Universe – Estimated Population of the Central Market Area.
Universe: 109,390
Spring 2020
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.

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