Lethbridge Radio Ratings.. Spring 2020

Lethbridge CTRL Source:

Numeris Survey Period: Radio Diary Survey

Demographic: A12+ Area: 8019 (Lethbridge Ctrl) Daypart: Monday-Sunday 5am-1am

Station          Format             Share %      Ctrl Reach     FC Reach   Trend

CHLB                Country                  21.4                  29.5                    49.2            +4.0

CJOC                 Rock                        13.4                 24.8                     35.8            -2.7

CFRV                 KiSS                         11.0                 19.7                      43.6            -0.1

CJRX             Today’s Rock               8.4                 16.9                      28.7            -0.2

CKBD               Bridge                         4.5                 11.4                       13.0            +0.6

TERMS
Universe – Estimated Population of the Central Market Area.

Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban
centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census
Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a
percentage of total hours tuned to all radio.

Central (Ctrl) Reach – The estimated number of different people, within the central market area, who
tuned to that station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned
to that station for at least one quarter hour during the week.