Red Deer Radio Ratings.. Spring 2020

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Red Deer CTRL Source: Numeris Survey Period:

Demographic: A12+ Area: 8079 (Red Deer Ctrl) Daypart: Monday-Sunday 5am-1am

 

Station        Format          Share %         Ctrl Reach        FC Reach   Trend

CKGY             Country               16.5                   20.9                      77.3               -2.1

CHUB            Big 105                 14.5                   20.3                      42.5               -2.3

CIZZ                 Zedd                    8.6                    17.3                       56.1               -0.2

CKIK               Kraze                    6.6                    15.7                        29.1               -1.3

CFDV               Drive                   6.4                     11.9                        23.1              -0.9

CKEX              X100.7                 6.2                     11.2                        22.0             -2.3

 

TERMS
Universe – Estimated Population of the Central Market Area.
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban
centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census
Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a
percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who
tuned to that station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned
to that station for at least one quarter hour during the week.

 

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