David Bray Analyzes EDMONTON Radio PPMs, Reports Demo Leaders

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Edmonton:  96.3 The Breeze takes #1 with A12+, posting a 10.2% share of hours tuned (up from 6.9 %).

NOW! Radio takes top spot for F25-54, delivering a 15.7% share (down from 16.0 %). The Bear tops the list for M25-54 with a 13.2% share (up from 13.1%).

For M18-34, TheBear leads the way posting a 17.7%. NOW led with F18-34 delivering a 16.3%.

 

Edmonton

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

Station

A12+

PPM

Nov. 25-

Feb. 23

A12+

PPM

Aug. 26-

Nov. 24

W25-54

PPM

Nov. 25-Feb. 23

W25-54

PPM

Aug. 26-

Nov. 24

M25-54

PPM

Nov. 25-Feb. 23

M25-54

PPM

Aug. 26-

Nov. 24

A25-54

PPM

Nov. 25-Feb. 23

CBC Radio One

8.6

7.9

4.1

4.1

2.7

3.5

3.3

CBC Radio Two

1.5

1.5

.7

.7

1.4

1.5

1.1

CFBR-FM The Bear

8.5

8.6

5.0

6.6

13.2

13.1

9.9

CFCW

4.3

3.9

.1

.5

1.0

.8

.6

104.9 Virgin Radio

2.9

3.4

3.9

4.5

4.0

4.5

3.9

TSN 1260

2.6

2.4

.2

.2

6.3

5.3

3.9

KISS 91.7

5.4

5.8

9.2

8.9

4.9

4.6

6.7

Sonic 102.9

6.1

6.8

12.4

12.8

10.1

11.4

11.0

630 CHED

6.9

7.4

2.2

2.1

4.7

4.6

3.7

Global News880

1.2

1.2

.7

.5

1.2

1.0

1.0

K97

5.1

5.1

4.1

4.1

9.6

7.2

7.4

CISN Country

4.8

5.3

7.7

6.5

2.8

3.7

4.8

UP 99.3

5.9

6.4

6.0

8.8

2.7

4.5

4.0

Play 107

3.1

4.1

3.6

4.6

4.1

5.0

3.9

95.7 CRUZ FM

3.2

3.9

1.1

2.1

7.1

7.9

4.7

92.5 The Chuck

3.6

3.3

3.3

3.6

2.8

2.5

3.0

102.3 NOW! Radio

8.3

8.9

15.7

16.0

8.8

8.7

11.6

96.3 The Breeze

10.2

6.9

13.6

7.8

6.4

2.9

9.3

CKUA-FM

2.9

3.0

1.9

1.7

2.3

4.1

2.1

http://www.brayandpartners.com/

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