David Bray Analyzes VANCOUVER Radio PPM’s, Reports Demo Leaders

 

Vancouver: CKNW grabs the #1 spot for A12+ with a 14.4% share of hours tuned (up from 13.3%).

Taking the top spot for F25-54 was QM-FM, posting a 18.8% share (up from 15.7% last time out) benefitting from their all Christmas songs playlist in the weeks leading up to Christmas. FOX grabs the lead for M25-54 listeners, delivering a 13.0% share (down from 14.8%).

CKNW is out in front for M18-34 with a 16.8 % share of hrs. tuned. When it comes to Females 18-34 it is a dead heat with both KISS and QM posting an 11.2 %.

 

Vancouver

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

Station

A12+

PPM

Nov. 25-

Feb. 23

A12+

PPM

Aug. 26-

Nov. 24

W25-54

PPM

Nov. 25-Feb. 23

W25-54

PPM

Aug. 26-

Nov. 24

M25-54

PPM

Nov. 25-Feb. 23

M25-54

PPM

Aug. 26-

Nov. 24

A25-54

PPM

Nov. 25-Feb. 23

CBC Radio One

12.9

16.0

3.3

4.4

5.9

5.7

4.7

CBC Radio Two

3.2

3.2

.9

1.0

1.5

.8

1.2

94.5 Virgin Radio

5.2

5.7

9.0

6.9

7.2

8.5

8.0

Rock 101

7.6

8.1

8.4

7.5

8.2

8.6

8.2

99.3 The Fox

4.9

5.9

4.7

7.1

13.0

14.8

9.2

BNN

Bloomberg Radio

.3

.4

0

0

.1

.1

.1

KISS Radio 104.9

3.5

3.4

6.9

6.1

4.6

3.7

5.6

104.3 The Breeze

3.6

3.3

3.4

2.8

2.4

3.0

2.9

AM 730 Traffic

1.0

.9

.7

.7

1.3

1.4

1.0

103.5 QM FM

12.3

9.3

18.8

15.7

9.2

7.3

13.5

CISL Sportsnet 650

1.5

1.8

2.5

3.3

1.6

2.0

2.0

93.7 JR FM

6.5

4.6

9.2

7.7

3.5

3.6

6.1

96.9 Jack FM

4.6

4.9

6.8

7.4

7.4

8.4

7.1

CKNW

14.4

13.3

4.3

4.6

10.1

9.3

7.5

102.7 The Peak

3.1

2.4

4.0

4.0

5.0

4.4

4.5

TSN 1040

2.6

2.7

.4

.8

4.6

4.1

2.7

News 1130

3.9

4.1

2.7

3.1

4.4

3.8

3.6

Z 95.3

4.0

4.5

7.8

8.7

4.3

4.6

5.9

Praise 106.5

3.3

3.2

4.6

5.6

3.8

3.7

4.2

http://www.brayandpartners.com/

Published on March 5, 2020 at 3:21 pm by Ron Robinson

Comments

March 6, 2020 - 9:36 am

Nicholas Spears

104.3 The Breeze is on its way out in its current format. They even tried to preemptively copy 103.5 with all Christmas music starting in Mid-November, which didn’t work.

Know your markets. What’s a good idea in Edmonton is pointless here when 103.5 is so good at marketing. I wouldn’t expect an Oldies station to come back on 104.3, but a change is coming soon.


March 7, 2020 - 5:15 am

Rob Smith

I would have to agree with Nicholas Spears. As nice as Kelly is, the format and music is boring. You go head to head QMFMs morning show and its no contest. Even the contests are sad, we dont want to text after hearing the song of the day. Change is good sometimes, needs life while its still on life support.


Leave a Reply

Text Groove for Radio