David Bray Analyzes CALGARY Radio PPM’s, Reports Demo Leaders

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Calgary: CBC Radio One leads the way for A12+ with an 8.8% (down from 9.3%).

101.5 Today Radio is popular with the ladies, taking #1 spot for F25-54 delivering a 9.5% share (up from 8.2%). For M25-54, XL 103 rules with a 12.0% (up from 8.3%).

X92.9 takes top spot for M18-34 delivering a 13.5%. 101.5 Today Radio steps up and out front for F18-34 posting a 18.3% share.

Calgary

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

Station

A12+

PPM

Nov. 25-

Feb. 23

A12+

PPM

Aug. 26-

Nov. 24

W25-54

PPM

Nov. 25-Feb. 23

W25-54

PPM

Aug. 26-

Nov. 24

M25-54

PPM

Nov. 25-Feb. 23

M25-54

PPM

Aug. 26-

Nov. 24

A25-54

PPM

Nov. 25-Feb. 23

CBC Radio One

8.8

9.3

2.7

3.1

5.6

6.1

4.2

CBC Radio Two

3.1

3.8

4.4

5.3

2.7

4.7

3.5

Sportsnet Fan 960

2.5

1.9

.3

.4

3.8

3.2

2.1

X92.9

6.1

6.0

6.2

4.8

10.2

11.7

8.2

CFFR 660 News

4.7

4.5

2.0

1.4

4.8

4.2

3.4

Q107

3.8

5.2

3.1

4.0

4.3

4.0

3.7

XL103FM

8.3

7.7

5.6

6.8

12.0

8.3

8.9

95.9 CHFM

6.9

5.8

9.4

7.8

6.7

5.4

8.0

News Talk 770

7.2

8.3

2.9

3.9

4.1

4.7

3.5

98.5 Virgin Radio

3.7

4.3

6.3

6.5

3.8

5.3

5.0

Soft Rock  97.7

7.2

7.1

8.0

8.6

5.7

5.5

6.8

96.9 Jack-FM

4.4

4.4

5.2

5.0

5.4

4.4

5.3

CJAY 92

4.9

5.1

5.7

5.8

5.8

6.9

5.8

101.5 Today Radio

6.4

4.7

9.5

8.2

4.9

6.6

7.2

90.3 AMP Radio

3.0

3.2

5.4

6.3

3.5

3.4

4.5

Funny AM1060

.8

.7

.1

.2

1.4

1.2

.8

Country 105

6.4

7.5

6.1

7.3

3.2

3.3

4.6

Wild 95.3

4.0

3.6

7.9

6.8

3.8

3.6

5.8

http://www.brayandpartners.com/

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