Victoria Radio Ratings … Fall 2019

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515

Source: Numeris
Release: Radio Diary Fall 2019
Demographic: A12+
Area: 9119 (Victoria Ctrl)

Station                                                      Share %           Ctrl Reach (000) FC Reach (000)     Share Trend

CBCVFM        (Radio One)                     20.0                      82.3                                157.1                      +0.7

CKKQFM        The Q 100.3)                  15.0                       75.3                                114.8                     -0.2

CFAX              (News/Talk)                        11.7                       60.5                                 70.6                      +0.4

CIOCFM          (Ocean 98.5)                     7.9                        54.2                                 62.8                     +0.4

CJZNFM         (The Zone 91.3)               7.3                        47.5                                 58.6                     -1.2

CHBEFM       (Virgin 107.3)                     5.5                        47.2                                 51.2                     -0.1

CHTTFM        (KiSS 103.1)                       2.2                         21.1                                 22.8                    +0.5

TERMS
Universe – Estimated Population of the Central Market Area.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.
Spring 2019 Universe: 357,920
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre.
The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan
Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a
percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week

 

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