Victoria Radio Ratings … Fall 2019

Source: Numeris
Release: Radio Diary Fall 2019
Demographic: A12+
Area: 9119 (Victoria Ctrl)

Station                                                      Share %           Ctrl Reach (000) FC Reach (000)     Share Trend

CBCVFM        (Radio One)                     20.0                      82.3                                157.1                      +0.7

CKKQFM        The Q 100.3)                  15.0                       75.3                                114.8                     -0.2

CFAX              (News/Talk)                        11.7                       60.5                                 70.6                      +0.4

CIOCFM          (Ocean 98.5)                     7.9                        54.2                                 62.8                     +0.4

CJZNFM         (The Zone 91.3)               7.3                        47.5                                 58.6                     -1.2

CHBEFM       (Virgin 107.3)                     5.5                        47.2                                 51.2                     -0.1

CHTTFM        (KiSS 103.1)                       2.2                         21.1                                 22.8                    +0.5

TERMS
Universe – Estimated Population of the Central Market Area.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.
Spring 2019 Universe: 357,920
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre.
The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan
Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a
percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week

 

Published on December 5, 2019 at 7:54 am by boredop

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