TOP-LINE RADIO STATISTICS
Lethbridge CTRL Source:
Numeris Survey Period: Radio Diary Survey
Demographic: A12+ Area: 8019 (Lethbridge Ctrl) Daypart: Monday-Sunday 5am-1am
Station Format Share % Ctrl Reach (000) FC Reach
CHLB Country 17.4 28.2 52.3
CJOC Rock 16.1 28.3 38.7
CFRV Kiss 11.1 19.0 41.0
CJRX Today’s Rock 8.6 18.0 31,3
CJBZ B-93 8.2 14.6 23.7
CKBD The Bridge 3.9 10.8 14.9
TERMS
Universe – Estimated Population of the Central Market Area.
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban
centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census
Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a
percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who
tuned to that station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned
to that station for at least one quarter hour during the week.
