Lethbridge Radio Ratings… Fall 2019

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TOP-LINE RADIO STATISTICS

Lethbridge CTRL Source:

Numeris Survey Period: Radio Diary Survey

Demographic: A12+ Area: 8019 (Lethbridge Ctrl) Daypart: Monday-Sunday 5am-1am

 

Station          Format             Share %      Ctrl Reach (000)        FC Reach           

CHLB                Country                 17.4                     28.2                                52.3

CJOC                   Rock                    16.1                      28.3                                38.7

CFRV                   Kiss                      11.1                       19.0                                41.0

CJRX                Today’s Rock         8.6                       18.0                                  31,3

CJBZ                     B-93                    8.2                       14.6                                   23.7

CKBD                 The Bridge            3.9                       10.8                                   14.9

 

TERMS
Universe – Estimated Population of the Central Market Area.
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban
centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census
Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a
percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who
tuned to that station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned
to that station for at least one quarter hour during the week.

 

 

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