Chilliwack Radio Ratings .. Fall 2019

Source: Numeris
Release: Radio Diary Fall 2019
Demographic: A12+
Area: 9080 (Chilliwack Ctrl)

Station                                                   Share %     Ctrl Reach (000)   FC Reach (000)  Share Trend

CKSRF+      (Star 98.3)                          15.8             22.3                                27.8                            -4.6

CHWKFM   (89.5 The Drive)           11.2              16.6                                17.6                            N/A

CKKSFM     (KiSS Radio)                       3.7               11.1                             230.8                           -2.9

Share trend is change from Fall 2018, the last rating available.

TERMS
Universe – Estimated Population of the Central Market Area.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.
Universe: 109,390
Fall 2019
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban
centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census
Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.

Published on December 5, 2019 at 8:15 am by boredop

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