Kelowna Radio Ratings .. Fall 2019

Source: Numeris
Release: Radio Diary Fall 2019
Demographic: A12+
Area: 9230 (Kelowna Ctrl)

Station                                           Share %      Ctrl Reach (000)    FC Reach (000)    Share Trend

CBTKFM    (CBC Radio One)     17.5                     46.1                             146.1                          +1.0

CKQQFM(103.1 Beach Radio) 13.1                    39.6                                42.9                           -0.1

CKLZFM    (Power 104)                10.8                   23.0                                 26.8                          -1.5

CILKF+      (101.5 EZ Rock)         10.0                    30.2                                33.4                          +2.4

CIGVFM*  (Country 100.7)          9.8                    36.9                                57.8                            -0.1

CKOOFM   (Soft 103.9)                 8.0                    25.4                                30.0                           -1.8

CKKOFM   (K 96.3)                           7.3                    21.8                                29.9                             +0.4

CKFR    (News/Talk AM1150)     5.2                   17.3                                 18.2                            +0.2

CHSUFM   (99.9 Virgin Radio)   4.4                     34.3                                39.4                          –1.4

*Spill Station

TERMS
Universe – Estimated Population of the Central Market Area.
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.
Universe: 187,370
Fall 2019

 

Published on December 5, 2019 at 10:41 am by boredop

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