Kamloops Radio Ratings .. Fall 2019

Source: Numeris
Release: Radio Diary Fall 2019
Demographic: A12+
Area: 9209 (Kamloops Ctrl)

Station                                                              Share %       Ctrl Reach (000)     FC Reach (000)     Share Trend

CHNL+        (Radio NL)                                    16.7                      19.9                                28.2                               +0.8

CBYKFM     (CBC Radio One)                    16.6                      20.8                                 47.8                               -1.1

CKRVFM     (New K 97.5)                             15.6                      23.3                                25.2                                +0.1

CIFMFM  (98.3 Kamloops Best Rock)  15.4                      20.1                                 28.3                              +2.2

CJKCFM      (New Country 103.1)           13.6                       15.9                                19.3                              +4.4

CKBZFM      (B 100)                                         10.1                       21.5                                28.9                               -3.3

TERMS
Universe – Estimated Population of the Central Market Area.
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a
percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who
tuned to that station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned
to that station for at least one quarter hour during the week.

 

Published on December 5, 2019 at 11:23 am by boredop

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