Prince George Radio Ratings .. Fall 2019

Source: Numeris
Release: Radio Diary Fall 2019
Demographic: A12+
Area: 9349 (Prince George Ctrl)

Station                                              Share %     Ctrl Reach (000)     FC Reach (000)    Share Trend

CBYGFM    (CBC Radio One)      23.9                      24.4                              29.3                           -1.1

CKDVF+     (99.3 The Drive)        19.8                      23.2                              18.1                           +1.9

CJCIF+       (Country 97 FM)        15.0                      20.2                              17.0                          +0.8

CKKNFM   (101.3 The River)      14.7                     25 .3                              25.1                           -2.5

CIRXFM     (94.3 The Goat)          12.7                      20.8                             20.0                           +2.9

TERMS
Universe – Estimated Population of the Central Market Area.
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week

Published on December 5, 2019 at 11:53 am by boredop

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