Source: Numeris
Release: Radio Diary Fall 2019
Demographic: A12+
Area: 9349 (Prince George Ctrl)
Station Share % Ctrl Reach (000) FC Reach (000) Share Trend
CBYGFM (CBC Radio One) 23.9 24.4 29.3 -1.1
CKDVF+ (99.3 The Drive) 19.8 23.2 18.1 +1.9
CJCIF+ (Country 97 FM) 15.0 20.2 17.0 +0.8
CKKNFM (101.3 The River) 14.7 25 .3 25.1 -2.5
CIRXFM (94.3 The Goat) 12.7 20.8 20.0 +2.9
TERMS
Universe – Estimated Population of the Central Market Area.
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week
