Source: Numeris
Release: Radio Diary Fall 2019
Demographic: A12+
Area: 9090 (Abbotsford Ctrl)
Station Share % Ctrl Reach (000) FC Reach (000) Share Trend
CKQCFM (Country 107.1) 5.4 10.8 16.5 +0.5
KWPZFM (Praise FM/Lynden) 4.2 21.7 117.2 -0.4
TERMS
Universe – Estimated Population of the Central Market Area. 168,670
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.
