Abbotsford Radio Ratings .. Fall 2019

0
303

Source: Numeris
Release: Radio Diary Fall 2019
Demographic: A12+
Area: 9090 (Abbotsford Ctrl)

Station                                                      Share %       Ctrl Reach (000)      FC Reach (000)       Share Trend
CKQCFM   (Country 107.1)                  5.4                        10.8                                 16.5                                   +0.5
KWPZFM (Praise FM/Lynden)           4.2                        21.7                               117.2                                   -0.4

TERMS
Universe – Estimated Population of the Central Market Area.     168,670
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.

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