Source: Numeris
Survey Period: Radio Diary Survey September 3 – October 28, 2018
Demographic: A12+
Area: 7109 (Saskatoon Ctrl)
Daypart: Monday-Sunday 5am-1am
Station Format Share % Ctrl Reach FC Reach
CFMC C-95 15.4 103.1 120.7
CJMK Cool 12.0 56.2 63.3
CKOM Newstalk 11.9 48.6 82.3
CFWD Cruz 9.2 50.6 57.7
CJWW Country 8.6 25.0 67.6
CJDJ Rock 101 8.2 46.0 54.4
CBK CBC 8.2 32.1 34.1
CKBL The Bull 7.9 43.5 58.4
CBKS CBC 4.6 21.2 23.8
TERMS
Universe – Estimated Population of the Central Market Area.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a
percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who
tuned to that station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned
to that station for at least one quarter hour during the week.
Universe: 296,020
Fall 2019
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban
centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census
Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts
** Saskatoon — ADULTS 25-54 **
C95 — 20.4
96.3 Cruz FM — 12.3
Rock 102 — 11.8
The Bull — 10.6
News Talk CKOM — 9.7
CBC Radio One — 7.8
98 Cool — 7.6
CBC Radio 2 — 5.1
Country 600 CJWW — 3.5