TOP-LINE RADIO STATISTICS
Regina CTRL Source:
Numeris Survey Period: Radio Diary Survey September 3 – October 28, 2018
Demographic: A12+ Area: 7069 (Regina Ctrl) Daypart: Monday-Sunday 5am-1am
Station Format Share % Ctrl Reach F C Reach
CIZL Z99 16.1 72.3 93.3
CFWF Wolf 12.3 31.5 54.9
CKCK Jack 11.6 43.6 66.6
CKRM Country 10.4 32.1 85.6
CHBD Big Dog 9.4 32.5 45.7
CBKR Rad One 9.1 30.2 35.9
CJME Newstalk 8.0 33.0 61.0
CHMX My92 5.6 34.6 44.3
CBK FM Rad One 3.8 15.4 27.3
CBK AM Rad Two 3.5 10.0 74.9
TERMS
Universe – Estimated Population of the Central Market Area.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned
to that station for at least one quarter hour during the week.
Fall 2019
Universe: 754,400
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban
centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census
Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a
percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of differ
