Source: Numeris
Survey Period: Radio Diary Survey March 4, 2019–April 28, 2019
Demographic: A12+ Area: 6119 (Winnipeg Ctrl)
Daypart: Monday-Sunday 5am-1am
Station Format Share % Ctrl Reach FC Reach Trend
CBW RadOne 14.3 122.1 171.7 n/c
CJOB Newstalk 10.6 113.3 151.7 -0.7
CFQX Country 8.0 102.4 136.4 -0.2
CFWM Bob 6.9 117.6 138.4 +o.2
CHIQ Drive 6.1 83.6 100.9 +0.3
CKMM Virgin 5.9 126.2 145.8 +0.4
CITI Rock 5.9 80.0 105.0 +0.8
CJKR Power 4.6 74.0 86.5 n/c
CFRW TSN 4.2 63.0 78.1 -1.0
CKY Kiss 4.0 68.6 80.1 -0/2
CBW Radtwo 4.0 58.3 73.1 +02
CFPG Peggy 3.4 59.3 63.9 +0.8
CHWE Energy 3.1 91.2 101.4 +0.2
CFJL Hot 2.2 40.7 47.6 -0.2
TERMS
Universe – Estimated Population of the Central Market Area.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that station
for at least one quarter hour during the week.
Fall 2018
Universe: 734,420
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total
hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that
station for at least one quarter hour during the week
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The
definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census
Agglomeration, Cities, Counties, Census Divisions or Regional Districts
