Research Director Inc. has Demo Breakouts for Seattle Radio May 2019 PPM’s


SEATTLE-TACOMA: Virtual Is Not Real

Try telling that to a gamer. In this case we have a virtual three-way tie atop the 6+ leaderboard. Virtual, not actual. UNIVERSITY OF WASHINGTON N/T KUOW was the real winner this time as it ended a two-book slide (5.7-6.1). Two stations, at #2, were as close behind as possible. Last month’s leader -– HUBBARD Top 40/M KQMV (MOVIN) had its lowest mark since the lords were a-leaping (6.6-6.0) while iHEARTMEDIA Classic Rock KZOK took one step upward with its sixth up book in a row (5.6-6.0). ENTERCOM Country KKWF (THE WOLF) was howling with delight as it moved from a tie at #8 to #4 with its highest share in over a year (4.1-5.0). BONNEVILLE Talk KIRO-F slipped to #5 (4.8-4.9) and was just ahead of iHEARTMEDIA Classic Hits KJR-F (THE JET), which moved up to #6 (4.2-4.6). HUBBARD AC KRWM (WARM) cooled off as it dropped five places to #9 (4.8-4.4).

For the fifth book in a row, KQMV was #1 25-54. The station did post its lowest share of the streak but was still more than a share ahead of #2 ENTERCOM Alternative KNDD (THE END), which had its smallest share since NOVEMBER. ENTERCOM Active Rock KISW moved up to #3 with a modest increase while KKWF advanced to #4 as it bounced back from a down book. A flat KZOK repeated at #5 while KRWM dropped three places to #6 and was tied with KUOW.

The 18-34 dominance of KQMV has been seriously eroded over the last couple of surveys. The station was #1 but with its lowest share since SEPTEMBER. What had been an almost three-share lead just two books ago shrank to under a half share as #2 KISW posted its best number since JANUARY. iHEARTMEDIA Top 40/M KBKS (KISS) remained at #3 though it returned all of last month’s increase. KNDD slipped to #4 with its lowest share in over a year. It was joined in that space by KZOK, which turned it up from a tie at #11 with its best outing since AUGUST. KUOW slipped to #6 with its lowest share since the maids were milking. It was just ahead of KRWM, which dipped to #7 despite a slight increase.

KQMV made it five in a row 18-49 but with its lowest share since DECEMBER. KISW moved up to #2 with a slight increase but was still a share and a half off the pace. KNDD dropped back to #3 with its smallest share since NOVEMBER. KRWM remained at #4 with a slight decrease but it had company. KKWF moved up a slot as it got back some of last month’s big loss. HUBBARD Country KNUC (THE BULL) was close behind. It moved up three spots to #6 with its best showing in over a year.