Is Radio Podcasting’s Best Promo Ally?

This week, I want to give everyone something to think about. And that’s the power of radio and what it might mean to podcasting.

When Tom Webster released the Infinite Dial Canada 2019 study at Canadian Music Week, one slide caught my eye. Actually a number of slides did including weekly podcasting listening rising to 23% and monthly to 36%, but it was when he broke out the monthly podcast listening slide that I went, “Okayyyyyyyy….”.

And I wondered about it ever since.

In this podcast episode, I explain the two contributions radio made to this result; one reason is because radio is offering a product that hasn’t evolved, while the other is that it remains as powerful as ever when delivering a message. In fact – it is still the best way to advertise and get the word out about your brand.

I also dive into the new Apple Podcast categories and wonder aloud what category this podcast should be in. A list of the new and now defunct podcast episodes can be found here.

We also discuss the death of iTunes, and whether or not we should be charging for you to listen to this podcast. (Spoiler: It should remain free with ads, because we love our sponsors including PromosuitenLogic and Core Image Studios.

See what I did there?

Matt Cundill

Matt Cundill works with radio groups on digital strategies and talent coaching. He recently started the Sound Off Podcast: The Podcast about Broadcast”

E-mail Matt: [email protected]
Twitter: @mattcundill

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” The Sound Off Podcast is committed to helping broadcasters find their way through the digital revolution. “

 

 

 

Published on June 12, 2019 at 2:26 pm by Voice Over

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