The company behind shows like The Amazing Race Canada and Top Chef Canada is getting into the cannabis TV business.
Insight Productions said Tuesday it’s teaming up with digital media company Civilized to “develop programming that champions and explores modern cannabis culture.”
The news release didn’t name specific projects but mentioned docuseries, cooking, science and business shows as examples of what Insight and Civilized will develop for both broadcast and digital consumption.
“Cannabis is a really hot space right now, and we’re happy to partner with one of the industry’s creative leaders as we take cannabis programming to the mainstream in new and exciting ways,” Insight CEO John Brunton said in the release.
For Civilized, which publishes a cannabis magazine out of California and is described as a “cannabis lifestyle brand,” the deal presents a chance to give cannabis “a place in the mainstream,” publisher Derek Riedle said.
“As stigma fades, we’re seeing a surge of interest around cannabis. Not only from those who consume it, but particularly from the masses of the canna-curious who want to learn more and see what’s behind the curtain,” Riedle said.
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