Bray & Partners PPM Breakout for Vancouver, Calgary, Edmonton .. Dec 2018

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WRITTEN BY DAVID BRAY ON 05 DECEMBER 2018.

Before we go out to the malls this holiday season, let’s do some window shopping with the latest radio ratings. Let’s see which way the numbers rolled … with the release of the latest book.  The new PPM release from Numeris completes the thirteen week period covering Aug. 27th, to Nov. 25th, 2018. Let’s look at the Western Canada PPM markets.

Vancouver: CBC Radio One grabs the #1 spot for A12+ with a 15.6% share of hours tuned (up from 12.3%). Taking the top spot for F25-54 was QM-FM, posting a 17.9% share (up from 17.7% last time out). FOX grabs the lead for M25-54 listeners, delivering a 12.5% share (down from 13.0 %).  The FOX is out in front for M18-34 with a 15.9 % share of hrs. tuned (down from 20.8 %). When it comes to Females 18-34, Virgin takes top spot posting a 14.4 % share.

Edmonton: 630 CHED is #1 with A12+ posting a 9.1% share of hours tuned (up from 7.0 % last time out). NOW! Radio takes top spot for F25-54, delivering a 21.2% share (up from 22.0 %). NOW tops the list for M25-54 with an 11.0% share (down from 12.5%). For M18-34, NOW leads the way posting a 12.5%. NOW also led with F18-34 delivering a 17.0% (up from 16.9%).

Calgary: Country 105 leads the way for A12+ with a 9.8% (up from 9.7% last time out).  Country 105 is popular with the ladies, taking #1 spot for F25-54 delivering a 16.5% share (up from 13.1%).  For M25-54, X92.9 is #1 with an 11.8% (up from 10.8%). X92.9 takes top spot for M18-34 delivering a 10.8%. Country105 is #1 (waaaay out front) for F18-34 posting a 21.7% share.

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