Edmonton Radio PPMs – Aug. 27th – Nov 25th 2018

Demographic: A12+ Daypart: Monday to Sunday 2am-2am

Geography: Edmonton CTRL

Data type: Respondent

Station         Format       AMA       Daily Cume    Share  (%)       ShareTrend

CKNO                 Now             6.4                  188.1               10.0                       -1.0

CBC                    Rad 1             5.7                  104.6                8.9                       +1.2

CHED              Newstalk         5.6                 109.5                 8.7                       +1.6

CISN                Country           5.5                  129.1                 8.5                       -0.1

CKRA               Capital            4.6                  115.8                  7.1                       -0.1

CFBR                  Bear              3.6                  102.3                  5.6                      -0.6

CHDI                 Sonic              3.6                  118.7                   5.5                      -0.1

CFCW              Country           3.3                    37.4                   5.2                         n/c

CIUP                     up!               3.3                  100.7                   5.1                      -1.2

CHBN                 KiSS               2.9                  116.3                   4.4                     +0.6

CIRK                    K-97              2.7                   82.0                   4.3                      -0.1

CKEA                   Cruz              2.3                   67.6                    3.6                      -0.1

CKUA                  Variety          2.3                    31.3                    3.6                     +0.4

CFRN                    TSN             1.9                    39.3                     3.0                     +1.0

CFMG                   Virgin          1,7                    95.3                      2.7                     -1.0

CKNG                    Chuck         1.7                    91.9                      2.6                      -0.4

CJNW                      Hot           1.6                    92.1                       2.5                     +0.5

CHQT                      news         1.3                    35.2                       2.1                      +0.1

CBC                          rad-2        0.5                    18.6                       0.8                     -0.1

 

Spill Station: CFCW (Edmonton/Camrose)

TERMS
Average Minute Audience (000): Expressed in thousands, this is the average number of persons exposed to a radio station during an average minute. Calculated by adding all the individual minute audiences together and dividing by the number of minutes in the daypart.

Average Daily Cume (000): Expressed in thousands, this is the average number of unique listeners who were exposed to the station for at least one minute during an average day. Calculated by adding the number of unique listeners each day and dividing it by the number of days in the analysis.

Share: Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio.

Average Daily Universe: The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes.

 

 

Published on December 5, 2018 at 3:15 pm by Voice Over

Comments

December 6, 2018 - 11:57 am

oh brother

Maybe it’s time for CBC Radio 2 to have a derivative channel – Radio 2.1 or something like that – to deal with smaller markets? It seems the only listeners to this network are in Vancouver and Toronto. They seem to have no listeners outside of these markets. Maybe they should experiment with regional programming tailored to smaller markets.


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