Research Director Inc. Analyzes Seattle PPMs .. Nov. 2018


Seattle-Tacoma: Keep Movin

The top of the 6+ leaderboard was relatively unaltered from last survey.  HUBBARD Top 40/M KQMV (MOVIN) won for the second straight survey (6.8-6.6) and managed to widen its lead over #2 BONNEVILLE Talk KIRO-F, which ended a three-book run (6.6-6.0).  UNIVERSITY OF WASHINGTON N/T KUOW had its first down book since JUNE (6.3-5.8) but remained a solid #3.  Then came a tightly bound group of music stations.  ENTERCOM AC KSWD (THE SOUND) was at its highest level since its format conversion (4.9-5.0) as it claimed sole possession of fourth place.  iHEARTMEDIA Classic Rock KZOK slipped to #5 (4.9-4.9) and was footsteps ahead of a pair of stations.  iHEARTMEDIA Classic Hits KJR-F (THE JET) remained in place at #6 (4.6-4.7) while ENTERCOM Active Rock KISW dropped to #7 (4.6-4.6).

KQMV ran away with the 25-54 demo for the second straight survey.  However, the station was off a bit while #2 KISW was up a little.  In the end, the gap between the two stations had fallen to under a share.  ENTERCOM Alternative KNDD (THE END) was up for the third book in a row and took two steps forward to #3.  KIRO-F slipped to #4 as it returned a good portion of last month’s massive increase.  It was tied with KUOW, which was stationary with a down book.  KSWD made the leap o’ the month as it jumped from a tie at #11 to #6 as it was up for the sixth book in a row.

For the second book in a row, KQMV cracked the double-digit barrier 18-34.  The station was off a bit from last month but led the two #2 stations by three and a half shares!  KISW had its lowest share in over a year and was spending quality time with its cluster bro KNDD, which moved up with a small increase.  iHEARTMEDIA Top 40/R KUBE advanced two places to #4 with its best outing since JUNE.  HUBBARD AC KRWM (WARM) made a huge leap – moving from #15 to #5 as it regained almost all of last month’s rather massive share loss.  ENTERCOM Country KKWF (THE WOLF) slipped to #6 as it ended a four-book surge.  And, KSWD was up three places to #7 with its best book in exactly one year.

The usual suspects occupied the top three places 18-49.  KQMV was off slightly but won the demo again while second-place KISW pulled to within a share of the lead with a slight increase.  KNDD returned as the #3 station, also with a slight increase.  KUBE was up three places to #4 with its best showing since JUNE.  KIRO-F moved up to #5 despite suffering a modest loss.  KUOW slipped to #6 as it, too, took a bit of a hit.


Please enter your comment!
Please enter your name here