Seattle Radio PPM Demo Breakouts, courtesy Research Director Inc.
Seattle-Tacoma: Movin’ And Groovin’
The 6+ demo had a lot of moving parts (see what we did there …). HUBBARD Top 40/M KQMV (MOVIN) was #1 for the third straight survey but lost a chunk of share (7.8-6.4). This allowed two #2 stations to creep closer to the lead. UNIVERSITY OF WASHINGTON N/T KUOW took a small step forward with its best showing since MAY (5.4-5.9) while BONNEVILLE Talk KIRO-F moved up from #6 with its best performance since NOVEMBER (5.1-5.9). iHEARTMEDIA Classic Hits KJR-F (THE JET) slipped to #4 as it returned all of last month’s rather large increase (6.4-5.5). ENTERCOM Active Rock KISW slipped to #5 with its lowest share since those bells just would not stop ringing (5.4-5.3). It was tied with iHEARTMEDIA Classic Rock KZOK, which remained in place (5.2-5.3).
Though KISW posted its lowest 25-54 share since Santa was carousing the neighborhood, the station did rack up its eighth win in a row. It was off slightly and KQMV was up slightly to move up to #2. The gap was just under a share. Two stations moved up and into an arrangement at #3. KZOK took two steps forward as it bounced back from a down book while KUOW advanced from #6 with its best outing in over a year. KJR-F descended from #2 to #5 as it ended a very strong two-book surge. KIRO-F moved up to a very close #6 as it regained most of last month’s loss. ENTERCOM Alternative KNDD (THE END) slipped three places to #7 as it returned all of last month’s solid increase.
Make it five 18-34 wins in a row for KISW. The station did give back a good portion of last month’s large increase but still led #2 KZOK – which was up from a tie at #5 with a huge increase – by over a share. KQMV held steady at #3 but with its lowest score in over a year. KNDD dropped to #4 as it returned more than half of last month’s massive increase. SINCLAIR Hot AC KPLZ (STAR) advanced four spaces to #5 as it rebounded from a down book. HUBBARD AC KRWM (WARM) slipped to a tie at #8 with its lowest total since MARCH. KJR-F experienced a sudden loss of cabin pressure as it dropped from #4 to #11, thus ending a robust two-book surge.
Another month, another big 18-49 win for KISW. The station was off slightly but led a flat #2 KQMV by a share and a half. KNDD slipped to #3 as it returned most of last month’s healthy increase. KUOW was up two slots to #4 with its best performance in over a year. KJR-F slipped to #5 as it returned all of last month’s gain – plus a little extra. KZOK held firm at #6 with a small increase while ENTERCOM Country KKWF (THE WOLF) dropped to #7 where it was tied with KIRO-F.
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