Victoria Radio Spring Ratings (Diary) Feb. 26 -April 22, 2018

Source: Numeris
Survey Period: Radio Diary Survey February 26, 2018 – April 22, 2018
Demographic: A12+
Area: 9119 (Victoria Ctrl)

Station                              Share %          Ctrl Reach (000)              Share Trend

CBCVFM (Radio One)         19.2                          85.9                          +0.6

CKKQFM  (The Q)                 15.3                          75.8                           -1.5

CFAX        (News/Talk)          10.0                          58.5                          +0.7

CIOCFM   (Ocean 98.5)        9.3                           54.9                           +2.6

CJZNFM     (The Zone)          5.7                           44.4                            -0.4

CHBEFM    (KOOL FM)        4.7                           52.4                           +0.2

CHTTFM    (KiSS 103.1)       1.8                           25.3                            -0.4

TERMS
Universe – Estimated Population of the Central Market Area.
Universe:    353,040
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre.
The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas,
Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a
percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who
tuned to that station for at least one quarter hour during the week.

Published on May 24, 2018 at 7:17 am by Ron Robinson

Comments

May 24, 2018 - 11:10 pm

Brandon

So, how long is KiSS going to last, is the question. Surly they can’t continue with this charade. Good to see sister station Ocean is moving up.


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