Survey Period: Radio Diary Survey February 26, 2018 – April 22, 2018
Area: 9119 (Victoria Ctrl)
Station Share % Ctrl Reach (000) Share Trend
CBCVFM (Radio One) 19.2 85.9 +0.6
CKKQFM (The Q) 15.3 75.8 -1.5
CFAX (News/Talk) 10.0 58.5 +0.7
CIOCFM (Ocean 98.5) 9.3 54.9 +2.6
CJZNFM (The Zone) 5.7 44.4 -0.4
CHBEFM (KOOL FM) 4.7 52.4 +0.2
CHTTFM (KiSS 103.1) 1.8 25.3 -0.4
Universe – Estimated Population of the Central Market Area.
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre.
The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas,
Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a
percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who
tuned to that station for at least one quarter hour during the week.
So, how long is KiSS going to last, is the question. Surly they can’t continue with this charade. Good to see sister station Ocean is moving up.
Brandon…you can see the future! KISS just went POOF!… And magically JACK returns! Yeah!!