Regina Fall Ratings.. November 2017

TOP-LINE RADIO STATISTICS

Regina CTRL Source:

Numeris Survey Period: Radio Diary Survey September 4, 2017 – October 29, 2017

Demographic: A12+ Area: 7069 (Regina Ctrl) Daypart: Monday-Sunday 5am-1am

 

Station      Format          Share %       Ctrl Reach (000)          FC Reach       Share Trend

CIZL                 Z99                   16.0                    67.6                                   90.0

CKRM          Country                13.0                   34.8                                   86.9

CKCK              Jack                    12.9                   43.3                                    58.3

CFWF             Wolf                    11.2                    37.5                                    55.0

CHBD           Big Dog                  9.9                   32.8                                   43.3

CJME          News Talk               7.4                    24.5                                   58.5

CHMX            My 92                   7.3                     31.4                                  40.0

CBKR               CBC                     6.8                     23.9                                  28.0

CBK                    FM                     3.6                     10.5                                   81.4

CBK                    AM                     3.0                    10.8                                   26.1

 

TERMS

Universe – Estimated population of the Central Market Area.

Central Market Area – A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.

Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.

Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week. Value is expressed in 000’s.

Source: Numeris

 

 

 

Published on November 30, 2017 at 11:47 am by Voice Over

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