Nanaimo BC Fall Radio Ratings .. Nov. 2017

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519

Source: Numeris
Survey Period: Radio Diary Survey September 4, 2017 – October 29, 2017
Demographic: A12+
Area: 9149 (Nanaimo Ctrl)

Station                                                  Share %            Ctrl Reach (000)       FC Reach (000)  
CKWVFM                                                  8.4                         17.1                                      25.6

CHWFFM                                                  7.0                         10.8                                      14.6

TERMS
Universe – Estimated Population of the Central Market Area.
Universe: 100,340
Fall 2017
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The
definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas,
Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage
of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to
that station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that
station for at least one quarter hour during the wee

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