Kamloops BC Fall Radio Ratings .. Nov. 2017

Source: Numeris
Survey Period: Radio Diary Survey September 4, 2017 – October 29, 2017
Demographic: A12+
Area: 9209 (Kamloops Ctrl)

Station                                                  Share %     Ctrl Reach (000)    FC Reach (000)            Trend
CIFMFM                                                    17.1                     21.9                              28.5                         +3.6

CHNL+                                                       16.7                     17.7                              30.9                         +3.5

CBYKFM                                                   14.8                     17.2                              39.9                         -4.9

CKBZFM                                                   13.3                     27.3                              30.3                        -2.9

CKRVFM                                                   11.8                     18.3                              24.9                       +2.2

CJKCFM                                                    11.5                     16.0                              16.4                        +1.8

TERMS
Universe – Estimated Population of the Central Market Area.
Fall 2017
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The
definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas,
Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage
of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to
that station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that
station for at least one quarter hour during the w

Published on November 30, 2017 at 11:29 am by Ron Robinson

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