Prince George BC Fall Radio Ratings .. Nov. 2017

Source: Numeris
Survey Period: Radio Diary Survey September 4, 2017 – October 29, 2017
Demographic: A12+
Area: 9349 (Prince George Ctrl)

Station                                                      Share %      Ctrl Reach (000)      FC Reach (000)     Trend

CIRXFM                                                       25.0                  18.9                                    26.4                       +6.4

CBYGFM                                                      17.2                  17.4                                    24.7                         -0.5

CJCIF+                                                          16.8                  14.2                                    16.0                        +3.4

CKKNFM                                                      15.6                  21.7                                    24.3                       -3.9

CKDVF+                                                        14.5                  16.5                                    16.6                       -1.0

TERMS
Universe – Estimated Population of the Central Market Area.
Fall 2017
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The
definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas,
Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage
of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to
that station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that
station for at least one quarter hour during the week.

Published on November 30, 2017 at 11:28 am by Ron Robinson

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