Saskatoon Fall Ratings.. November 2017

TOP-LINE RADIO STATISTICS Saskatoon CTRL

Source: Numeris Survey Period: Radio Diary Survey September, 2017 – October 29, 2017

Demographic: A12+ Area: 9119 (Saskatoon Ctrl) Daypart: Monday-Sunday 5am-1am

 

Station     Format             Share %        Ctrl Reach (000)       FC Reach        Share Trend

CFMC            C-95                     19.2                           98.6                            121.7

CJMK            COOL                     12.0                           45.5                              53.0

CKOM        NewsTalk                9.9                            44.4                             87.8

CJDJ          Rock 102                  9.5                            46.3                             54.2

CJWW       Country                    9.4                            24.9                              62.2

CFWD          Cruz                        8.2                            45.3                              51.3

CKBL         The Bull                    7.4                            41.0                               59.4

CBK1           Radio1                      6.7                            26.4                               26.8

CBKS          Radio 2                     4.6                            21.9                               24.8

TERMS
Universe – Estimated Population of the Central Market Area.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.
Universe: 343,560 Spring 2017
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.

 

Published on November 30, 2017 at 12:21 pm by Voice Over

Comments

November 30, 2017 - 1:25 pm

Darren C.

ADULTS 25-54

C95 – 23.7
Rock 102 – 13.6
Cruz FM – 11.6
Cool FM – 10.6
The Bull – 8.7
CKOM News Talk – 7.6
CBC Radio One – 4.9
CBC Radio Two – 4.3
CJWW Country – 4.0


Leave a Reply