Dave Farough joins Matt Cundill on the ‘Sound Off’ Podcast




Dave Farough has a lot of ideas about radio. Today he published some of those ideas on his LinkedIn page entitled “If I Had a clean Sheet of Paper” and I asked them if I could add them to my page – and then the only thing that was missing, was the companion podcast.

On this Canada Day in 2017, we spent our time talking about radio and tossing out ideas that could move it forward. So of these ideas aren’t new – but they also haven’t been tried yet. This episode is why I started the podcast: To table new ideas about what radio could be.

If you want to contact Dave to work with your stations, e-mail him at df******@co****.ca.

This episode of the podcast is brought to you by Promosuite – http://www.Promosuite.com/soundoff

Finally – take our survey for the podcast here. survey.podtrac.com/start-survey.as…tz&ver=standard

At the beginning of the show, you heard part of the new single from Skye Holland called, “We Could Be”. Download it and bring it to your next music meeting. sable.godaddy.com/c/28384?id=42885…a39f81bafce4f1d5


Matt Cundill

“Matt Cundill works with radio groups on digital strategies and talent coaching. He recently started the Sound Off Podcast: The Podcast about Broadcast”

E-mail Matt: ma**@ma*********.com
Twitter: @mattcundill

Sound off Podcast

” The Sound Off Podcast is committed to helping broadcasters find their way through the digital revolution. “




  1. Would this happen to be the same Dave Farough that single handily, reduced CJOB to a mere shadow of itself? Consultant? If it is, buyer beware!

  2. I would take issue with the words single handedly. No one person can single handedly do anything of that nature at a large radio company. When decisions get made, there are up to a dozen people involved. CJOB’s decline was clearly a group effort. Unloading Hal Anderson and Charles Adler was unhelpful. Most of the “budget friendly” moves that ensued were also listener unfriendly. And CBC’s shift to FM along with a fresh infusion of Liberal cash meant it could steamroll CJOB digitally. One of my recent podcast guests made a great point that the station’s fate was sealed after they failed to get the rights to broadcast the Jets after being a loyal Manitoba Moose partner for years.


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