https://soundcloud.com/mattcundill/episode-50-larry-rosin-edison-research-on-canadas-audio-landcscape
If you don’t tell your story, someone is going to tell it for you; which is why we have Radio Connects. They speak to advertisers and agencies on behalf of 540 stations in Canada. Today we provide a little background on what they do for Canadian radio. Radio Connects has commissioned a Share of Ear Study for Canada – aptly called “The Canadian Audio Landscape Study”. The results show that radio is slightly stronger in Canada than in the United States – for interesting reasons. And it also tells a story about our relationship with streaming and podcast.
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“Matt Cundill works with radio groups on digital strategies and talent coaching. He recently started the Sound Off Podcast: The Podcast about Broadcast”
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