Survey Period: Radio Diary Survey February 27, 2017 – April 23, 2017
Demographic: A12+ Area: 9209 (Kamloops Ctrl) Daypart: Monday-Sunday 5am-1am
Station Share % Ctrl Reach (000) Share Trend
CBYKFM 19.7 20.7 +6.1
CKBZFM 16.2 24.7 +3.2
CIFMFM 13.5 20.1 -5.0
CHNL+ 13.2 16.1 -2.2
CJKCFM 9.7 13.6 -4.0
CKRVFM 9.6 16.7 -1.8
Universe – Estimated Population of the Central Market Area.
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.