Prince George Spring Radio Ratings

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396

Prince George CTRL

Source: Numeris Survey Period: Radio Diary Survey February 27, 2017 – April 23, 2017

Demographic: A12+ Area: 9349 (Prince George Ctrl) Daypart: Monday-Sunday 5am-1am

Station                                                Share %                          Ctrl Reach (000)           Share Trend

CKKNFM                                                19.5                                           25.5                                        +4.3

CIRXFM                                                  18.6                                           20.0                                       -1.1

CBYGFM                                                17.7                                            14.1                                         -2.7

CKDVF+                                                 15.5                                            18.4                                       +2.8

CJCIF+                                                    15.4                                            16.6                                       -2.3

 

TERMS
Universe – Estimated Population of the Central Market Area.
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week

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