Kelowna Radio Spring Ratings…

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356

Kelowna CTRL

Source: Numeris

Survey Period: Radio Diary Survey February 27, 2017 – April 23, 2017

Demographic: A12+ Area: 9230 (Kelowna Ctrl) Daypart: Monday-Sunday 5am-1am

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Station                                  Share %                           Ctrl Reach (000)                 Share Trend

CBTKFM                                     19.3                                          43.2                                             +6.3

CIGVFM*                                   13.9                                           30.8                                             +5.4

CKLZFM                                     10.1                                           22.6                                             +1.9

CHSUFM                                      9.1                                           32.4                                             -5.2

CKKOFM                                     9.0                                           23.3                                             -5.3

CILKF+                                         8.2                                            19.4                                            -0.9

CKFR                                            6.7                                            21.2                                             -1.0

CJUIFM                                       6.4                                            16.1                                            +1.5

CKQQFM                                    2.9                                            12.4                                            -1.0
*Spill Station
TERMS
Universe – Estimated Population of the Central Market Area.
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.

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