Kelowna CTRL
Source: Numeris
Survey Period: Radio Diary Survey February 27, 2017 – April 23, 2017
Demographic: A12+ Area: 9230 (Kelowna Ctrl) Daypart: Monday-Sunday 5am-1am
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Station Share % Ctrl Reach (000) Share Trend
CBTKFM 19.3 43.2 +6.3
CIGVFM* 13.9 30.8 +5.4
CKLZFM 10.1 22.6 +1.9
CHSUFM 9.1 32.4 -5.2
CKKOFM 9.0 23.3 -5.3
CILKF+ 8.2 19.4 -0.9
CKFR 6.7 21.2 -1.0
CJUIFM 6.4 16.1 +1.5
CKQQFM 2.9 12.4 -1.0
*Spill Station
TERMS
Universe – Estimated Population of the Central Market Area.
Central (Ctrl) Market Area – A Numeris defined geographical area, usually centred around one urban centre. The definition of a Central Market Area generally corresponds to Statistics Canada Census Metropolitan Areas, Census Agglomeration, Cities, Counties, Census Divisions or Regional Districts.
Share – Within the central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio.
Central (Ctrl) Reach – The estimated number of different people, within the central market area, who tuned to that station for at least one quarter hour during the week.
Full Coverage (FC) Reach – The estimated number of different people, anywhere in Canada, who tuned to that station for at least one quarter hour during the week.
