Edmonton PPMs: August 29, 2016 – November 27, 2016 (Numeris)

14

Average Daily Universe: 1,188,000

edmonton-dec8

TERMS

Average Minute Audience (000): Expressed in thousands, this is the average number of persons exposed to a radio station during an average minute. Calculated by adding all the individual minute audiences together and dividing by the number of minutes in the daypart.

Average Daily Cume (000): Expressed in thousands, this is the average number of unique listeners who were exposed to the station for at least one minute during an average day. Calculated by adding the number of unique listeners each day and dividing it by the number of days in the analysis.

Share: Within a central market area, the estimated total hours tuned to that station expressed as a percentage of total hours tuned to Total Encoded Radio.

Average Daily Universe: The average daily universe for the analyzed period. The universe is expressed as daily averages because it changes slightly daily as the intab changes.

Source: Numeris

14 COMMENTS

  1. What has happened with Virgin, right in the basement with the two Harvard radio stations. Not a very Merry Christmas when it comes to numbers like this. Seems like a whole lotta shakin is or must start happening, cause whatever they’re doing, isn’t working.

  2. Haven’t those Harvard stations been in the basement since day one? Must be very frustrating for all involved.

  3. This market is stale, it needs a shake-up. Iam constantly switching channels to find decent DJs/music. It’s just boring.

  4. Listen to DinoRock Radio Tuesday midnight on CJSR 88.5 FM.Fred Zeppelin and The Wizard Fossill Fueled rock and roll.Dino Rock Radio.com

  5. Just saw an old article when ez rock switched from ac to top 40 Virgin. Ez was number 4 in the market with a 7.4 share. Virgin #15 with a 1.7. Nuff said. Stupid business decision in 2011…still one of the biggest blunders in the radio business in Canada ever.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.