Research Director Inc. Offers Seattle PPM Analysis and Demo Leaders


Seattle-Tacoma: A Movin’ Moment

HUBBARD Top 40/M KQMV (MOVIN) had its lowest 6+ share in over a year (6.3-5.7) yet still managed to win the demo for the eighth book in a row.  BONNEVILLE Talk KIRO-F took sole possession of second place (5.7-5.4) while CBS RADIO Classic Rock KZOK was up to #3 with its best book since FEBRUARY (4.4-5.1).  iHEARTMEDIA Classic Hits KJR-F (THE JET) descended two levels to #4 with its lowest score since JANUARY (5.7-4.8).  Three stations were bundled together at #5.  HUBBARD AC KRWM (WARM) cooled off a bit as it dropped back from #4 (4.8-4.4).  ENTERCOM Active Rock KISW got back most of what it lost last month (3.9-4.4) to move up from a tie at #8.  ENTERCOM Rhythmic AC KHTP (HOT) was at its highest share level in over a year (4.3-4.4) to advance from #7.

UNIVERSITY OF WASHINGTON N/T KUOW just missed making the above a foursome as it dropped back to #8 (4.4-4.3).

The 25-54 race got considerably closer.  KQMV was #1 again but with a slight loss of share. KISW remained at #2 but it regained almost all the share it lost last month to narrow the gap between the two to less than half a share.  KHTP was up to #3 despite a small decrease.

ENTERCOM Alternative KNDD (THE END) had its highest share in over a year and moved up three places to #4.  KJR-F took a hit and descended to #5.  iHEARTMEDIA Hot AC KBKS (KISS) dropped to a tie at #7 as it returned almost all of last month’s big increase.  Though it was farther down the list, KZOK ended a six-book losing streak to jump from a tie at #17 to #9.

For the first time since Mommy was two-timing Dad, KQMV was not #1 18-34.  The honor went to KHTP, which took over thanks to its best book in over a year.  KQMV slipped back to #2 and was just barely off the lead.  KNDD held sway at #3 as it rebounded from last month’s big loss.

iHEARTMEDIA Top 40/M KPWK (POWER) was up to #4 with a slight increase while KISW slipped back to #5 with its fifth straight down book.  KZOK jumped three places to #6 with its best performance since JANUARY.  CBS RADIO Country KMPS was up to a tie at #7 thanks to its largest share since FEBRUARY.

KQMV made it eight 18-49 wins in a row.  Though it was off slightly, the station led #2 KHTP by more than a share and a half.  This despite the fact that HOT had its best book in over a year.

KISW was back in at #3 with a slight increase. KNDD and KBKS swapped places at #4 and #5.  The former had its highest score since NOVEMBER while the latter ended a strong two-book surge.

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